What is Graphic Design?
Graphic design is the process of creating visual content that will evoke emotion and communicate a message. Professional graphic designers take inspiration from a multitude of sources to craft designs that capture the viewer’s attention and resonates with them.
What We Offer
Our expert team of designers have the experience and knowledge to create meaningful and eye-catching designs for your business! When you work with us, you can expect:
Why is Graphic Design Important for Businesses?
When you think of iconic brands, what comes to mind? Maybe Coca-Cola, Nike, McDonald’s. What do they all have in common? A brand that stands out and is consistent!
Graphic design allows businesses to be easily recognized. In return, that helps customers become more familiar with your brand. And the more they see you around the internet, the more they’re likely to convert!
An investment in search engine optimization, is an investment in the future of your business. With our dedicated time and effort, you can start seeing results in a matter of months.
Process of Graphic Design
If you’re in need of any type of graphic design work, Drabik Consulting has you covered. Here’s just a few of the different types we offer:
Social media infographics
Trade show booth displays
Before starting any project, conducting market research is extremely important to get the most out of a design. This includes hearing from you to collect information about your business and determine what your goals are. We want to know about:
The target demographic
Our designs will showcase what you’re all about with an extra creative flair. We’ll also do our own research to complement what you’ve told us.
Concept and Brainstorming
Once we’ve fully researched your target market and corporate vision, it’s time to move on to the concept and brainstorming stage. Our expert graphic designers will get started by using the gathered information to come up with some general ideas.
This is very basic and preliminary but is an important launching stage to get the best possible design. For example, if a logo needs to be created, the designer will be looking at symbols, motifs, and typefaces that might work well together.
Evolving the Design
Over the course of the project, our designers get to work. Depending on the scope of your project, timelines may vary. However, when we get to a great spot, it’s your turn to provide input!
We love clear and constructive feedback to ensure the final result is a great representation of your brand. And, who knows your business better than you?
Elements of Effective Graphic Design
All designs are comprised of multiple elements. What sets apart a regular design from a great one though is how each element interacts. A lot of things might look cool and interesting on their own, but there’s a true art in combining them to tell a visual story.
One of the most important design elements is color! Simple designs might just have one color with various hues or shades, but other designs might have up to three. The key is making sure the colors fit the brand.
We determine this using a concept called color theory. Aside from personal preference, different colors actually hold unique meaning and are interpreted by viewers in specific ways. For example, yellow tends to portray happiness, energy, and friendliness.
Lines might not always be completely noticeable in a final design, but they often have a lot of meaning behind how they’re used. When used correctly, lines portray a sense of movement in the design.
Take Drabik Consulting’s brand for instance. We recently rebranded to include softer lines and rounded edges. This relays a very dynamic, organized, approachable, and ever-evolving image.
No, we’re not talking about size. Scale is actually very different since we’re discussing how large and small pieces are compared to the other components of the design. Having the right scale allows people to focus on the elements you feel are the most important.
Basically, this is a visual hierarchy.
The choice of shapes can bring your logo to the next level or lessen its impact, which is why having experience in graphic design is very important. Shape choice also tends to follow trends, such as how ones with curves tend to be associated with a modern look.
If your design has good alignment, you’ll have a great sense of overall balance.
Let’s say you’re looking at a design and something seems off, but you can’t quite figure out what’s wrong. The likely case is that placement just seems random and uninspired.
Alignment guides the eye for easy viewing.
Contrast is used to help you focus on the most important part of design. This could involve making the key feature brighter while making the more insignificant areas faded or darker.
An example of high contrast is black text on a white background.
Not everything needs to be filled in with something. A great design needs some breathing room with what’s known as “white space”. This makes it easier for the viewer to acknowledge and absorb what each element has to offer.
Are You Looking for
Custom Brand Design?
With our team of experienced graphic designers, we know what it takes to create amazing and effective designs for your business. We’d love to take your business to new heights. Contact us today to get started!
Definitely! In fact, we highly encourage it. You’re an important part of the graphic design process, because you’re the one who’s able to guide us to the final result. We’ll offer you multiple options along the way and you can pick and choose the elements you like the most.
We have an in-house Creative Team who is ready to make incredible designs for your business. Everyone on our team comes from various areas of study, bringing unique perspectives to each project!
Not all projects are the same, so we can’t give an umbrella timeline for everything. When you choose us for your next project, your dedicated account manager will lay out a customized timeline for your design.
Creating a new logo is a defining moment in any company’s history! We take logo creation seriously.
Our process starts with you having an in-depth conversation with your Account Manager. During this meeting, you’ll discuss what your business does, its target audience, and references that you like or dislike.
From there, our Creative Team works their magic and designs a series of custom logos. You then provide feedback until we’ve hit the nail on the head!
This depends on the type of project! Say you’re getting print materials designed. If you know your printer, we can create files that are ready to send over to them. If you need help with printing, we’ve got someone for the job! Just ask.
Now, in terms of logos. Our team will package up your logo, so you have variations to use across all projects. This includes a full-color jpeg, png, and vector. Additionally, we’ll create all black and all white variations.
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