Modern day snail mail? No way! With over 144 billion emails sent every day, email marketing is more powerful than ever. At Drabik Consulting our team can help you segment lists, design email blasts, and launch an engaging email marketing strategy that maximizes open rates and converts leads into real revenue.
What is Email Marketing?
Email marketing is pretty much what it sounds like – the use of mass or targeted emails to current and prospective clients. This type of internet marketing can take many forms, including newsletters, sales promotions, online coupons, and exclusive deals.
Why We’re Effective
We have a highly accredited and award-winning team of creative digital marketing specialists with hundreds of email campaigns under their belt. When you choose Drabik Consulting, you can expect:
Why is Email Marketing Important for Businesses?
Email marketing provides the most direct line of communication for conversion. It helps attract new clients, nurture potential clients, and keep existing clients loyal. Not to mention, on average, email marketing boasts one of the best ROIs out of all forms of customer engagement.
Our custom email marketing services will make your message stand out in any inbox while also helping you save time and money communicating with your target audience.
Elements of an Effective Email Marketing Campaign
Email marketing is most effective when it is sent to a target audience. List segmentation can ensure the appropriate sections of your email list are receiving content that they actually care about! From there, you increase your chances of converting more people. No matter which stage of the buyers journey you’re looking to send at, our team can provide guidance on how to grow your subscriber list, as well as create strategies built to perform.
We aim to make email marketing seamless for you and the end user. Similar to websites, email subscribers are likely to view on mobile devices. So, having a responsive email design is key! Whether through user-friendly, editable templates or custom-coded, HTML designs, our team works to ensure your emails look great in every form.
Subject Lines & Pretext
At the end of the day, the success of an email campaign comes down to the subject line and pretext. These two pieces of content reel subscribers in and urge them to click. The subject is a single line of text that people see in their inboxes when they receive your email. The pretext is a supporting line that further entices the subscriber to open the email!
Just like with digital advertising, there’s a bit of a learning phase when it comes to email marketing. It’s important to have an idea of what your subscribers will connect with from the start; however, as time goes on, our team will learn even more! We can test subject lines, pretext, special offers, send times, and more. Over time, we’ll take the knowledge we’ve accumulated and optimize your strategy so it performs at its best!
From open and bounce to click-through rates, we continuously track the results of your email campaigns. Every email gives us unique insight into what your audience responds to and where we can improve. Within 24 hours of an email send, we’re able to determine if it was a total success or if it’s time to try a different route.
Types of Emails to Send
Yay, someone new has joined your community! Whether it’s a new patient, customer, or email subscriber, a welcome email is a great way to say hello and stay top of mind. You can even go as far as to offer something special as incentive to sign up. Keeping reading to learn more about exclusive offers.
Brand awareness can play a huge role in email marketing. At your frequency of choice, you can stay in touch with subscribers using a general newsletter. This could include informational blogs, details of new service lines or products, employee highlights, and so much more.
Give the people what they want – killer deals! You can offer promotions that only email subscribers are privy to. BOGO, a percentage off a future purchase, free consultations, and more can get people excited to subscribe and convert.
Let us do all of the work upfront, so you can reap all of the benefits down the line. A drip campaign is a series of automated messages that encourage a subscriber to progress in some way. A drip campaign can be as simple as a countdown to an event or as complex as targeting audiences with segment-specific offers and information.
Email Marketing Metrics that Matter
This is the most common email marketing metric you’ll probably hear about. The open rate is the percentage of recipients who actually opened your email. This tells us if people were responsive to the subject line and pretext they saw.
Taking it a step further than the open rate, the click-through rate (CTR) denotes the percentage of people who clicked on a link within your email. For example, if you included a snippet of a blog with a “Read More” call-to-action and someone clicks the button, they contribute to your CTR. This metric tells us that viewers interested in what you had to share.
How low can you go? The lower your bounce rate, the better. A bounce rate is the percentage of emails that did not get through to the recipient. Soft bounces indicate an issue that can be fixed, like the inbox being full. A hard bounce is more severe and can indicate that the email doesn’t exist or the server receiving the email has blocked delivery.
Does Your Business Need an
Effective Email Marketing Campaign?
It’s time to get the most out of your marketing! Let us help you grow your business by launching a customized email marketing campaign. If you’re ready to learn more, then reach out to speak with an expert today!
The goal is to get your open rate in the low 20s and above. An email campaign open rate of 24% and up is awesome! At Drabik Consulting, we can segment your lists and verify email addresses to ensure you’re sending to people who are interested, engaged, and most likely to convert.
No! Buying emails takes away the opt-in consent subscribers should have. Instead of buying an email list, let’s build yours organically. Implementing sign-up forms on your website and social media can do just that.
This truly depends on your audience and what you’re trying to tell them. We’ve designed promotional emails that are image-based and get right to the point. On the flip side, we’ve built out newsletters that breakdown information blogs and encourage readers to click-through. Contact us to see examples and determine what’s best for your campaigns!
On average, Tuesday and Thursday mornings are the best days of the week to send emails. Speaking generally, we want to target audiences when they’re most likely to check their emails. Windows in the morning and mid-afternoon are the ideal opportunities to send.
The most popular type of A/B testing in email marketing is with the subject and pretext. This is when we send variations of subject lines to different segments of your audience to see which performs best.
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