Google Analytics
What are Google Analytics?
Google Analytics is a Google tool that allows you to collect information about the navigation and actions of users who visit your website
What We Offer
Our award-winning Digital Advertising team has the experience and knowledge to develop successful Google Analytics for your business! When you work with us, you can expect:
Extensive market research to determine the best plan of action
Ad content that captivates the targeted audience
Results-driven campaigns that offer optimal return in investment
A dedicated Account Manager to guide you through the Google Ads process
Why Are Google Analytics Important For Businesses?
The closer you are to the top of the rankings, the more leads you’re likely to get. The only way to get to the very top, meaning above organic listings, is through Google Ads, which convert 50 percent more than organic traffic. Depending on your business goals, it truly is one of the best ways to target online searches with specific intent.
Using the pay-per-click model, we’ll be able to keep the costs down and your leads up. You won’t believe the difference you’ll see with your marketing efforts when you run Google Ads!
Elements Of An Effective Google Ad Campaign
Outline Goals
Before starting any kind of ad campaign, it’s important to clearly outline your goals. This includes details such as the target audience, budget, and reach. The more information we have from you to build the ad campaign, the more successful it will be. Our team of Google Ads experts will use their experience and knowledge to create winning campaigns that not only fit your budget, but also create high-quality leads!
Market Research
Beyond the information you supply to us about your business, we will complete extensive research on your industry, as well as your competition. This can give us great insight into what works and what doesn’t, allowing us to improve upon it to maximize your leads.
Keyword Research
A large part of figuring out how to reach the most relevant audience for your business is through keyword research. Keywords are common words or phrases that people search for on Google when they are looking for a product or type of company.
The interesting thing about keywords though is that they don’t necessarily have to exactly line up with what you’re trying to sell or provide a service for. They can also be a more narrowed down version of the broader term. For example, since we offer digital marketing services, a good keyword might be “digital marketing agency,” however some other good keywords would be “blogging for SEO,” “local videographer,” and “social media marketing for business.”
In order to have the most effective ad campaign, we’ll specify how to adhere to these keywords via Google’s keyword match types, which include:
Broad match
Modified broad match
Phrase match
Exact match
These all stick to certain queries based off of variables, such as misspellings and synonyms. If used correctly, your leads will increase, hopefully leading to more conversions for your business.
Campaign Building and Optimization
Once we have all necessary information from you, along with our own market research, it’s time to build the campaign. In order for your advertisement to be successful, it needs to include:
Targeting parameters
User-friendly landing page
Search engine optimized content
The work doesn’t stop there. We track your campaign every step of the way, ensuring it’s performing optimally and making any tweaks needed along the way. Your Account Manager will be sure to provide in-depth reports throughout the campaign’s lifetime as well!
What is Pay-Per-Click Advertising?
With pay-per-click (PPC) advertising, you’re not paying a flat fee for how long and often your ads are shown. You instead pay each time someone clicks on one on your promotions. One of the most popular forms of PPC is Google Ads.
When someone clicks on your ad and that leads to a conversion, you’ll be making a profit even though you had to pay for that click. The key here is to make sure that as many of those leads convert as possible.
It sounds simple enough, but with our expertise, we’ll work to get your business to the top of the results for relevant searches – so you’ll get the most exposure possible.
- Speak to a Marketing Expert
Are You Looking for a
Effective Google Analytics?
We know what it takes to generate more leads for your business. Our team of experienced Digital Advertising Specialists are able to target your desired audience and take your digital marketing to new heights. Contact us today to get started!
We won’t be able to give you an exact number just yet! Once we get a clear picture of where your business is and where you want to be, we’ll be able to properly suggest how much to spend. Our goal is to ensure you see the best return on investment possible. Plus, we’re happy to accommodate any necessary changes to the budget as a part of our custom, month-to-month agreements.
When it comes to Google Ads, you might hear jargon, like “quality score”, thrown around every once in a while. A quality score is metric used by search platforms to determine ad rank and cost per click of ads. It’s ranked on a one to ten scale and is based on the quality of your ads, keywords, and landing pages.
Our team will track relevant metrics that detail your campaign’s performance. This will provide valuable information on if any changes need to be made throughout your campaign’s lifetime. From there, your dedicated Account Manager will give you detailed reports.
Thanks to Google Analytics, we’ll be able to see if the campaign is meeting your expectations in just a matter of days. If it seems to be underperforming, we’ll be able to immediately go back in and make necessary changes to improve it.
There are many possible reasons that could be leading to poor results from your Google Ads, which is why we suggest coming to us to work on your advertising campaign. We have an award-winning team of experts who know exactly how to get the most out of your ads.
Common examples of why ads are not performing would be a budget that’s too low, an audience that’s too small, or keywords that aren’t relevant. Everything needs to be crafted perfectly before seeing good results.
Companies come to us because they are dissatisfied with their lead generation, because they fear that they are falling behind their competitors, or because they fear that it is too late to catch up.
Hopefully, that's not you.
If it is, we should talk! Click here!
Companies come to us because they are dissatisfied with their lead generation, because they fear that they are falling behind their competitors, or because they fear that it is too late to catch up.
Hopefully, that's not you.
If it is, we should talk! Click here!
01 Make sure customers know your values
02 Have a good reputation with those you serve
03 Be Original
04 Be consistent
Don't have time to create a post everyday? Did you know that you can schedule posts in Facebook's Business Suite! With this, you can spend the time you have on certain "slow days" and schedule your posts for the entire week so you're not doing it everyday when the week actually gets busy. It's a great feeling to go about your day and see your post being posted while you were busy working.
Personalization is extremely important to generate connection with your audience.
Engagement comes from the relationship you have with your customers!
If people don't see you, you're less likely to sell.
This name change will now be the parent company for Facebook, Instagram, and WhatsApp.
Mark Zuckerberg believes that we have entered a new era in the digital landscape, the "METAverse". And that this move will make this virtual atmosphere grow exponentially!
The platforms will continue to be called Facebook, Instagram, and WhatsApp. Only the controlling company shall be named META.
Check out this guide on how to use # correctly and it will give you more followers and interactions!
There are certain # that if you use on your posts, you can get shadow banned and thus lower your audience engagement.
Sometimes people get shadow banned, and they never even knew it!
So it is good to be aware of the hashtags that will get your audience engagement diminished.
You should start producing through stories, posting them daily, so you constantly show up in your follower's feeds. Then you can also post Reels and content in art format, which will definitely help with engagement.
You just need to publish. Post every day and you'll see a big difference in your engagement, and of course, post content that will generate value in what people are interested in. That will keep followers coming back.
Generate valuable content!
Companies come to us because they are dissatisfied with their lead generation, because they fear that they are falling behind their competitors, or because they fear that it is too late to catch up.
Hopefully, that's not you.
If it is, we should talk! Click here!
Companies come to us because they are dissatisfied with their lead generation, because they fear that they are falling behind their competitors, or because they fear that it is too late to catch up.
Hopefully, that's not you.
If it is, we should talk! Click here!
01 Make sure customers know your values
02 Have a good reputation with those you serve
03 Be Original
04 Be consistent
Don't have time to create a post everyday? Did you know that you can schedule posts in Facebook's Business Suite! With this, you can spend the time you have on certain "slow days" and schedule your posts for the entire week so you're not doing it everyday when the week actually gets busy. It's a great feeling to go about your day and see your post being posted while you were busy working.
Personalization is extremely important to generate connection with your audience.
Engagement comes from the relationship you have with your customers!
If people don't see you, you're less likely to sell.
This name change will now be the parent company for Facebook, Instagram, and WhatsApp.
Mark Zuckerberg believes that we have entered a new era in the digital landscape, the "METAverse". And that this move will make this virtual atmosphere grow exponentially!
The platforms will continue to be called Facebook, Instagram, and WhatsApp. Only the controlling company shall be named META.
Check out this guide on how to use # correctly and it will give you more followers and interactions!
There are certain # that if you use on your posts, you can get shadow banned and thus lower your audience engagement.
Sometimes people get shadow banned, and they never even knew it!
So it is good to be aware of the hashtags that will get your audience engagement diminished.
You should start producing through stories, posting them daily, so you constantly show up in your follower's feeds. Then you can also post Reels and content in art format, which will definitely help with engagement.
You just need to publish. Post every day and you'll see a big difference in your engagement, and of course, post content that will generate value in what people are interested in. That will keep followers coming back.
Generate valuable content!
